After talking a to many potential, and actual clients lately I have decided to expand my internal checklists stock questions into an e-book called “How To Hire A Web Company”. After reading this book you should get from a search engine result to a successful Client-Vendor relationship much faster, and you will find the best company, and not the best salesman. I will show you how the web company sees their clients, and show you how to move faster towards a successful website.
Think of the book as an operating manual for the client-vendor relationship.
My tentative outline
- Who am I – about my experience, company, and insights
- Who are you – How web companies see clients. A practical discussion of the differences between the needs of marketing and operations departments (as seen through the eyes of a web company).
- Personality types – and how they affect client-vendor relationships
- What are your needs – Broadly speaking of course – The five kinds of web sites
- What technology should the site use? – The differences in what your web company cares about and what you should care about. What you should care about, and what you should not care about
- Cheap and easy ways to make your web company feel loved (and get better service and a better deal) – this chapter will go into the non-intuitive things your web company will care about that probably never occurred to you.
- Checking references, what to look for and what to ask for
- Offshoring, Mobile, Apps, SEO and other hot buzzwords, what to care about, and what to watch for
- Checklists, checklists, checklists!
Most of the content will appear on the blog first – please stay tuned. Any commentary will be much appreciated
Tags: Books
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Written By Steve French |
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