Product Development Archives - Digital Tool Factory blog Product Development Archives - Digital Tool Factory blog

The Digital Tool Factory Blog

Internal Projects – What are the good ones and how much time should you spend on them?

Internal Project Intro

As part of my series on simple business metrics, here is an elaboration on metric #4 – External vs Internal Projects. What are those? As I (and most people) define them, external projects are paying projects for other people and internal projects are projects that help you land external projects (like a marketing campaign or software upgrade).  Please note,  internal projects do not include routine tasks like accounting or business development.

Internal Projects – The list

That being said – here a non-definitive list of what I consider to be worthwhile internal projects for a web development firm

  1. Short- term custom software – anything that speeds up data entry for example
  2. An Intanet (for your people)
  3. An Extranet (for your clients)
  4. Your website
  5. SEO campaigns
  6. Marketing honeypot sites that can be used for publicity – like eNormicon was for 37 Signals.
  7. Projects that allow you to learn and explore a new technology at your own pace – that was how I learned MVC 3 and Silverlight.
  8. Explicit learning of new technologies and techniques.
  9. Short- term collaborations with other firms that allow some “code bonding”
  10. Prestige projects that you do for free to meet people – sites for symphonies or influential charities woudl fall in this category.
  11. Genuine pro bono work for kind hearted reasons – it sharpens your skills and you feel good at the same time.
One thing to bear in mind – any project like this that goes on for more than, say six months becomes:
  1. A hobby
  2. A vested interest – there will be internal constituencies both for and against it (nobody likes change)
  3. Difficult to modify in your workflow
  4. An entitlement to clients or the public if they’ve become used to it
  5. Psychologically difficult to remove – it’s like giving a way a puppy you’ve had for six months

And now for the big question – how much time should you spend on internal projects?

In my experience, you reach the point of diminishing returns if you spend more than 30% of your time on internal projects.  30% is just a general rule I have arrived at over many years in the business.  Your mileage may vary.

Why measure the time you spend on internal projects?

Internal projects are way more fun than external projects.  No one to tell you to make the logo bigger, no exact specification to match, no conference calls, no rush deadlines – just a lot of doing what got you into the industry in the first place.  You get to do things YOUR WAY.

I’ve found that the internal work can come in the way of paying work in some circumstances, and (unless precautions are taken) it gets in the way of unpleasant but necessary routine work in most circumstances.  Isn’t working on the SEO campaign more fun than doing accounting?  Isn’t coding up that new app for the animal rescue more fun than prospecting new business?  It’s way more fun, and you deserve the fun, but just keep it to 30% of your total work.  If you measure your time via some sort of time tracking service, and then analyze your time – you can see the true cost of that new app.


Editor’s Note

This blog post originally appeared on the Profit Awareness Blog – as that app is up for sale, it has been consolidated into the main Digital Tool Factory blog.

Oct 11

Written By Steve French


The case against scratching your own itch when building a product

I recently spoke on Atlanta Business Radio and after the interview I spent some time talking about with the hosts about and Stronico.  One of the hosts had some interesting, and mildly troubling throughts.  He asked me outright if I was “scratching my own itch”.  He then presented a compelling case against doing that.  To wit

  • If you are solving your own problem, you have much less pressure to come up with a commercially viable solution because total failure is unlikely.  At least the product will work for you, and you get to use it.
  • You have no pressing need to get out of the building and talk to people.  You know the market right?  After all, you’ve been in it for XX years.  The reality is you know your segment of the market, and a lot of your assumptions are no longer current.  If you are building something for someone else, you can’t fool yourself as easily.
  • If the industry is foreign to you, you are less likely to have fewer emotional attachments to tools, methods, or industry players.  Product features will be worth a lot less too.

In short, if you build a product solely for other people, you avoid all of the psychological traps that people fall into with product development.

I’m not sure if the case against scratching your own itch outweighs the case for it, but the decision is not as clear cut as I once thought.


Editor’s Note

This blog post originally appeared on the Profit Awareness Blog – as that app is up for sale, it has been consolidated into the main Digital Tool Factory blog.

Aug 11

Written By Steve French


Copyright 2011 Digital Tool Factory. All Rights Reserved. Powered by raw technical talent. And in this case, WordPress.