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Stronico gets absorbed by Digital Tool Factory

I am giving up the ghost on Stonico.com, and I will soon be shutting down the site and moving 200+ posts from the Stronico blog over here to the Digital Tool Factory blog so they can be part of an actively updated site (thank you 301 redirects).  I expect that to happen slowly over the next two weeks.

Stronico has been a lot of fun and a magnificent learning experience, in product development, programming and business in general.  Primarily what I learned was that there is no market for a visual contact management system. Live and learn!  I with I’d done more research and found it out earlier (like everyone says) but life is one long experiment.


10
Feb 12


Written By Steve French

 

Blog Intelligence Report – what to track

They call me 008, because I'm so great...  288/365I have begun researching the blogs I will be marketing to  for the eventual Stronico public launch.  So far, here is what I am tracking

  • Blog Name
  • Internet Power Score, defined as a function of inbound links, number of comments, and the number of twitter followers.
  • Inbound Links
  • # of Comments Last Five Posts
  • # of Twitter Followers
  • Blog URL
  • Blog Description
  • Contact Person
  • Contact Email
  • Twitter Name
  • Created

Anything I’m missing?  These are the people I’m going to be contact early for advertising and advice.

And before anyone says anything, yet, it did occur to me to have a special website only version of Stronico where one could track different power players on the internet (the power score could be displayed as size!) but that is a few version away.

Creative Commons License photo credit: AndYaDontStop

Blog Name Relative Ranking Internet Score Inbound Links # of Comments Last Five Posts # of Twitter Followers Blog URL Blog Description Contact Person Contact Email Twitter Name Created

 

This post originally appeared on the Stronico blog – with the absorption of Stronico into Digital Tool Factory this post has been moved to the Digital Tool Factory blog


23
Mar 10


Written By Steve French

 

The 3 customer targets for Stronico

DartsSomeone recently asked me who would actually use this service and I had no specific answer for them. Lots of vague answers, but nothing specific. I decided to fix that problem. Since declaring targets defines them; these are the top three Stronico customer targets

  1. Primary Market – The near Aspberger entrepreneur – I call this market “Steve” because I’m trying to solve my own problem.  Steve needs help in maintaining his personal network since he remembers connections, names, faces, and details poorly, but needs to remember them better.  Steve networks poorly, has a medium sized network, and has a strong need to maintain that network.
  2. Secondary Market – The power salesman – we’ll call this market “Eric”.  Eric needs help maintaining the network not because of any natural defect in his networking skill but because the network is large and expanding.  Eric has strong networking ability, a large network, and a strong need to maintain that network.
  3. Tertiary Markets – The researcher – we’ll call this market “Greg”.  Greg could be a lawyer, policeman, student or teacher, but fundamentally he is someone who maps out social networks, usually not his own.  The Stronico.org model will be the primary avenue into this.  Greg has variable networking ability, huge networks, and a moderate need to maintain that network.

Thoughts anyone?

Creative Commons License photo credit: Bogdan Suditu

 

This post originally appeared on the Stronico blog – with the absorption of Stronico into Digital Tool Factory this post has been moved to the Digital Tool Factory blog


15
Mar 10


Written By Steve French

 

Call for Beta Testers

Stronico Contact Management has now reached the point of private beta!  If you would like to be a beta tester please contact steve@stronico.com for more information.  Your input will be used to shape the final product, and all beta testers will receive TWO FULL YEARS of free Stronico.  We only have a limited number of beta invitations slots, so sign up now!

 

This post originally appeared on the Stronico blog – with the absorption of Stronico into Digital Tool Factory this post has been moved to the Digital Tool Factory blog


12
Mar 10


Written By Steve French

 

Startup Atlanta – March 2010 Edition

My studio experienceLast Wednesday I attended the StartUp Atlanta March event (on the web at StartUpAtlanta.org, @StartupAtlanta on Twitter) where about 60 or so members of the Startup community mixed, mingled, and listened to 5 presentations by new Startups in Atlanta.

The community was quite nice (I saw a number of familiar faces, and met some new people too), and the Georgia Tech was nice enough to loan out the Georgia Tech Research Institute facility auditorium. I had a great time meeting everyone and Mike Schinkel and his volunteers moved things along well. It is impossible to overstate how important it is to keep these events running on time.

And now, the contestants! We listened to the presentations, and voted via twitter for our favorites, here were mine, recorded here for posterity. I judge startups by the following criteria, on a scale of 1-10 (higher is better). I thought I would share it here for the first time.

  1. Problem Solving – It can be a cool product, but does it make anyone’s life easier?
  2. Actual Customers – I am defining the customer as someone with both problems and money.
  3. Simplicity of Pricing – can the fees be described to anyone, do you need more information about the prospect before you can offer a quote?
  4. Chicken and Egg Problem – does the product require a lot of Customer A before Customer B becomes interested, and vice versa? This applies a good bit to middleman/broker type companies like E-Bay.
  5. Remarkability – that is to say, can someone who heard a quick presentation about it describe it to someone the next day, and have it be understood?

Note, I do not judge the passion of the founders, quality of marketing, execution etc. That’s too hard to judge based off of a short presentation. Continue reading →


08
Mar 10


Written By Steve French

 

General updates in February 2010

Nearly a week has gone by without any sort of posting.  Rest assured that work is still being done – it’s just tedious and not very remarkable.  Our second e-blast went out without incident.

On a somewhat related note, might I recommend Brain Rules by John Medina – it is a wonderful book about the working of the brain, with a remarkable number of surprises.

 

This post originally appeared on the Stronico blog – with the absorption of Stronico into Digital Tool Factory this post has been moved to the Digital Tool Factory blog


22
Feb 10


Written By Steve French

 

Global microbrands, free stuff, and a new idea

gettin' lathed
Last night I read Hugh MacLeod of GapingVoid.com on Global MicroBrands.  Today I had the thought that I need to establish a non-denominational reference site for social network theory to support Stronico, as well as to help push the theoretical edges of the web application.  Then I remembered that I was going to do some turning on the new lathe tonight.

Then I had the thoughts: Continue reading →


11
Feb 10


Written By Steve French

 

A note about the Stronico blog traffic

As you might expect, most of the traffic comes from Google, and curiously most of the search terms are about problems with QuickBooks.  The How To Fix series is the second most popular.  Happily the search term “Visual Contact Management” is a prominent search term as well.  I’m still debating as to whether or not the photos in the blog posts are of any use or not.

And yesterday was the highest traffic day in the history of the blog.  I’m not sure why, but the middle of the week tends to do far better than other days.

And in case anyone was wondering,  I’ve been building out the public side of the site lately.

 

This post originally appeared on the Stronico blog – with the absorption of Stronico into Digital Tool Factory this post has been moved to the Digital Tool Factory blog


03
Feb 10


Written By Steve French

 

What is the best jQuery modal popup method?

I do not know that much about jQuery, or any of it’s offshoots (jQueryUI, etc) but I do have a need for modal popups.  As I am building the website in ASP.net MVC, instead of ASP.net webforms I  have decided to use the jQuery platform instead of the standard Ajax Toolkit.

I have looked over many, many modal popup schemes and decided to use the Queness modal popup method.  It is  the most usable of the methods I’ve seen.   Look for it on the main Stronico site when it launches!

 

This post originally appeared on the Stronico blog – with the absorption of Stronico into Digital Tool Factory this post has been moved to the Digital Tool Factory blog


01
Feb 10


Written By Steve French

 

New feature ideas for Stronico

I recently had these thoughts and I’m documenting them for version 2 of the Stronico application.

  1. Psychological profiling of contacts.  I’m thinking of a simple Type A, Type B snap judgment one can make after first meeting a person.  If I can think of working in the Myers-Briggs personality types that would be wonderful, but I don’t think the information is there to implement it practically.
  2. A matchmaker feature – if two contacts have similar tags, friends, interests, life statuses, locations etc, but are not known to know each other, it would be a great thing to introduce them (as written about in the great book “Never Eat Alone” by Keith Ferrazzi.  I realize that Facebook has a similar feature, but this would make the decisions based on information that only you, the Stronico user would know.
  3. Archetyping – this is related to point 1, but it would be useful information to store impressions about someone, i.e. is that person a drama queen, unflappable robot (much like the author…), sports fanatic, sensitive artist, and the like.  These would not be that accurate, but it could come in handy, particularly for those people with large networks.  The use of broad archetyping is useful as a sorting mechanism.

 

This post originally appeared on the Stronico blog – with the absorption of Stronico into Digital Tool Factory this post has been moved to the Digital Tool Factory blog


28
Jan 10


Written By Steve French

 




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