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A Successful Evening at StartUp Atlanta

war of the rosesLast night I attended the StartUp Atlanta January event (on the web at, @StartupAtlanta on Twitter) where about 60 or so members of the Startup community mixed, mingled, and listened to 5 presentations by new Startups in Atlanta.

The community was quite nice, and the venue, Ignition Alley was cool too.  Ignition Alley is a co-working facility about four miles away from Stronico HQ which is on my short list of places to go when I need an office.   I had a great time meeting everyone and the event was quite well run.

And now, the contestants!  We listened to the presentations, and voted via twitter for our favorites, here were mine, recorded here for posterity.  I judge startups by the following criteria, on a scale of 1-10 (higher is better).  I thought I would share it here for the first time.

  1. Problem Solving – It can be a cool product, but does it make anyone’s life easier?
  2. Actual Customers – I am defining the customer as someone with both problems and money.
  3. Simplicity of Pricing – can the fees be described to anyone, do you need more information about the prospect before you can offer a quote?
  4. Chicken and Egg Problem – does the product require a lot of Customer A before Customer B becomes interested,  and vice versa?  This applies a good bit to middleman/broker type companies like E-Bay.
  5. Remarkability – that is to say, can someone who heard a quick presentation about it describe it to someone the next day, and have it be understood?

Note, I do not judge the passion of the founders, quality of marketing, execution etc.  That’s too hard to judge based off of a short presentation. Continue reading →

Feb 10

Written By Steve French


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