Less Accounting Review – a 10 part series – The Signup Less Accounting Review – a 10 part series – The Signup

Less Accounting Review – a 10 part series – The Signup

'Accounting Sense != Common Sense' photo (c) 2007, Paul Downey - license: http://creativecommons.org/licenses/by/2.0/I recently signed up with Less Accounting and I will be publishing a Less Accounting review  and experiences with the setup process here (read the introduction).

  1. Introduction
  2. My accounting background
  3. The Signup (This post)
  4. Import Quickbooks File
  5. Wire Account
  6. Set Recurring
  7. Hook up Bank Account
  8. Hook Up American Express Account
  9. Less Accounting – One Week Later
  10. Less Accounting – One Month Later

There really isn’t much to the signup process (which is a good thing).

I’m tempted to leave it at that for this part of the review, but one thing that does bear mention is the overall look and feel of their website, and the role it plays in your decision making.  The site isn’t flashy, or terribly notable graphically, however, it is very, very well written, and designed to show off the writing, which makes it quite persuasive.

It has a good Unique Selling Proposition (see the Copy Hackers Series for more information on that) and it identifies me quickly (their novice button), and I have a clear action to take. based on those two factors.

The information presented was all useful, both to me, the end user, and my accountant (who needs to approve these sorts of things).

On the whole, it was good enough to get me to sign up and try it.  They identified my frustrations and promised me a cure with at a decent price and nominal risk.  My big concens were importing American Express data, as well as connecting to my bank without additional fees, which they put more of less on the home page.

On the whole, their signup process gets an A+.


Written By Steve French


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