Ten great books for American business - Digital Tool Factory blog Ten great books for American business - Digital Tool Factory blog

Ten great books for American business

After writing yesterday’s post on lessons learned from eight years in business, I thought I would come up with my listing of great books that have helped me starting out.Shakespeare and Company bookshop I follow Tyler Cowen’s notion that if you you finish every book you start you’re wasting time on crap.  On average I finish less than half of the books I start.   Since I’ve gotten a Kindle I’ve upped my selectivity considerably.  Before anyone asks, I have yet to finish Getting Things Done by David Allen.

With no further ado – here are the books I recommend to start out.

  1. The 4-Hour Workweek by Tim Ferriss – while it sounds like a scam, Ferriss actually write about how to say no to almost everything and focusing on a few things
  2. Rework by Jason Fried and David Hansson – more manifesto than tutorial, but manifestos are important.  There is a bit of method involved, but it is mostly manifesto.
  3. Growing a Business by Paul Hawken – As you might expect, a nice book on growing a business.  Worth reading – over time I’ve felt the gardening metaphor to be apt.
  4. Never Eat Alone by Keith Ferrazzi – pretty much the classic on networking.
  5. Ignore Everybody  by Hugh MacLeod – More motivation than method, but motivation is usually more important.  Whatever you do consistently defines you, and motivation is the biggest piece of consistency.
  6. The Art of Profitability  by Adrian Slywotzky – Changes how you look at business methods, and helps define your goals.
  7. Certain to Win by Chet Richards – The thinking of John Boyd applied to business.  I maintain that this book is the best introduction to the thinking of John Boyd and the OODA loop.
  8. Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath – a handy checklist to use when evaluating ideas.
  9. How to Win Friends & Influence People by Dale Carnegie – the all time classic on working with, for, and around people.  Everyone would be far better off if reading this book was mandatory.  One of the inspirations for Stronico.
  10. The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It Michael Gerber – The classic book on how to systematize your business.  It helps you make the shift from owning a job to owning a company.

For another list, arguable much better, check out Derek Sivers’ list of worthwhile books.

Creative Commons License photo credit: gadl

The Art of Profitability  by Adrian Slywotzky


This post originally appeared on the Stronico blog – with the absorption of Stronico into Digital Tool Factory this post has been moved to the Digital Tool Factory blog



Written By Steve French


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