I wrote up my experiences at StartUp Atlanta, and the good people at Core Motives were kind enough to send me a few corrections to wit (they wrote these in the comments) –
1) Actionable:
a) Sales: detecting the interaction of a prospect who is in a stalled sales opportunity, and pinging the salesperson’s Blackberry, in real time, that they need to call the prospect
b) Marketing: real-time revenue reporting from Google AdWord campaign clicks
* Corporate Purchasing: Pricing starts at $99/m; below the radar of corporate purchasing
* Pricing: simple consumption model with 3 tiers
* Remarkability: “Enables your business to detect, track and target potential customers”
