That being said, I would recommend a sixth tell tale sign that the speaker just wants your money or attention, to wit the use of the Apple MacIntosh as an illustration of their theory. I’ve heard this a couple of times, usually as it relates to the importance of focus, design, R&D, Marketing, knowing your customer etc. Far too many companies are successful with the opposite of all of those attributes but they never get mentioned by the speaker.
Addendum: On the whole I favor coaching in general, self-awareness is essential to success and coaches usually provide that. It is the systems that are suspect.
This post originally appeared on the Stronico blog – with the absorption of Stronico into Digital Tool Factory this post has been moved to the Digital Tool Factory blog
Tags: Books
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Written By Steve French |
Are you saying Steve Jobs DIDN’T understand his customer base or how to market to them?
Am curious to know what companies have been successful that didn’t know who their customers were and/or did not market to them as well as make a commitment to research and design
No, I’m saying that any use of Apple to illustrate a point is quite suspect.