Short Version of the Copy Hackers Book Review
These books rock – go buy them now. They will pay for themselves in an hour or so. That is all you need to get from this copy hackers book review.
Long Version of the Copy Hackers Book Review
I heard Joanna Wiebe’s interview on TechZing and I was intrigued. A good friend recently suggested that I consult a branding expert to refine my offerings. I liked that idea.
However I’ve never met a branding expert (and I’ve met many) who was anything other than a talented high end salesman. Their “branding” efforts consist largely of repeating what you say back to you and ending it with an impassioned plea to “make the hard choices”, which only you can do. The choices are just as hard as they were before you met the expert, but this way you’re out an hourly fee.
But I digress – a book on copy writing (which is not branding, I know, but something is better than nothing), seemed like an ideal middle ground between doing nothing and finding an expert. And what a happy middle ground it is!
I bought the first book in the series “Where Stellar Messages Come From” and was thrilled to discover that it met the three golden criteria of work-related reading
- It was short
- It was well written, and on-topic
- It was actionable
The third point is the hardest to find. I would put this book on par with the Start Small Stay Small by Rob Walling in terms of actionability.
In this book you will find both general strategy and specific worksheets for the specific things you will be doing while you read this book. Did I mention you can do specific things after you read this book? Things like determining which of your customers you are writing for, or splitting out benefits and features, or doing keyword research, or doing a content audit. This book leaves you in a better spot than you were in before you read it, which is rare these days.
So anyway, this is the only Copy Hackers book review you need. Go buy them now.
This blog post originally appeared on the Profit Awareness Blog – as that app is up for sale, it has been consolidated into the main Digital Tool Factory blog.
|Written By Steve French