My wife and I (mostly her) had out first child (a girl) five months ago. For various reasons we take her to lots of doctors, including four specialists, I thought I would share a bit of what I’ve learned on the topic of doctors and specialization by having a daughter.
- You have to wait every time
- Doctors do only medical work
- Doctors only do a small percentage of the medical work, the majority of the work (blood pressure, measurements, samples, etc) is done by nurses and PAs.
- If it can be measured, a doctor does not do it. They make determinations, not observations
- Specialization is advertised,
- Generalization is practiced, but not advertised
- Everyone is perfectly content to treat you like cattle UNTIL you see the doctor. Then you are special. Once the doctor leaves you’re back to being cattle
- Everyone we’ve encountered got there via a referral from some other doctor
- The dress code (white lab coat) is universally followed
- People love going to the best person in the building/city/state/country
What have I learned from the above observations?
- Being the best, and being known as the best is the crucial thing, even is what you are the best at is a very narrow field.
- Being known as the best requires maintenance, and constant attention to detail.
- Your client should only see you in your area of expertise, nothing else, let other people be seen doing the boilerplate work
Much, much more to come..
This blog post originally appeared on the Profit Awareness Blog – as that app is up for sale, it has been consolidated into the main Digital Tool Factory blog.
||Written By Steve French|