photo © 2009 Jac Culler | more info (via: Wylio)I recently thought of an online profiling service for sales people and business development people. To use the service, a client enters the FaceBook Profile URL/Name/Email/Twitter/Blog Account/LinkedIn profile of a sales prospect into the service. The service then spiders that person’s user-generated online content and draw psychological profiles based on word choice, photo to word density, passive vs active sentence use, number of adverbs per sentence, sentence length, and so on.
Once the service finished gathering the data the client would proceed with their sales and development duties as normal, while taking notes and measuring their success so the service could create and refine the algorithm. Do people who write in the passive voice decide faster than those who write in the active voice? If you post a lot of photos do you reject everything at first, but then comply with further requests? Do people who have long LinkedIn profiles like new products, or an established products?
The service would aggregate the data to draw useful information, and I’m sure people would object on privacy grounds, but this service would improve the sales profiling and qualification process. After all, user-generated content was generated by the user, so there must be some useful data to be gathered from it.
Thoughts anyone? I might work this idea into Stronico at some point, but not in the next year or more. I would use this service now if I could.
This post originally appeared on the Stronico blog – with the absorption of Stronico into Digital Tool Factory this post has been moved to the Digital Tool Factory blog
||Written By Steve French|