The Five Whys meet the Five Whats « Digital Tool Factory blog

The Five Whys meet the Five Whats

HoodedPeople like to use the Five Whys of Toyota to diagnose problems (in deductive fashion).  I  use the 5 Whats to explain what I do for a living, Stronico, and my music.  Which version you get depends on what I think your subject matter expertise happens to be.  For my consulting company the 5 Whats are:

Question: What do you do?:

  • Audience: Technically unsophisticated:
    Answer: I build websites
  • Audience: Of average tech savvy (an iPhone or Android owner, but no more):
    Answer: I’m a computer programmer
  • Audience: Technically Savvy – able to set up WordPress and remove viruses from a friends computer:
    Answer: I do the backend programming and database development for websites
  • Audience: Technically sophisticated, but not similar to me, e.g. graphic designers and pure DBAs
    Answer: I’m a .Net developer, specializing in backend programming and database development for websites
  • Audience: Technically sophisticated, and similar, e.g. another .Net developer or PHP developer and the like:
    Answer: I do ASP.net/C# and Sql Server, mostly for the backend of sites

When I describe Stronico it goes like this:

Question: What is Stronico?:

  • Audience: Technically unsophisticated:
    Answer: Stronico is an application that helps you remember people
  • Audience: Of average tech savvy (an iPhone or Android owner, but no more):
    Answer: Stronico shows you how you know people so you don’t forget them
  • Audience: Technically Savvy – able to set up WordPress and remove viruses from a friends computer:
    Answer: Visual Contact Management – It shows you who you know and how you know them, that way you can remember the people you just barely know
  • Audience: Technically sophisticated, but not similar to me
    Answer: Visual Contact Management – it shows you your social network and helps you utilize your weak ties
  • Audience: Technically sophisticated or network theorist:
    Answer: Visual Contact Management, it helps you utilize all of your weak ties and helps you see how your social objects define your social network
And now that I think about is, here is the original inspiration for the above questions
Question: What kind of music do you play?
  • Audience: Not musical
    Answer: I’m a singer-songwriter
  • Audience: Some knowledge
    Answer: Old School Country, like O Brother Where Art Thou
  • Audience: Knowledgeable music person
    Answer: I’m play bluegrass
  • Audience: Bluegrass fan
    Answer: I’m an old time guitarist and singer
  • Audience: Old-Time (it’s genre of American folk music)  music fan
    Answer: I sound and sing like Dock Boggs

Creative Commons License photo credit: simonlesleyphoto

 

This post originally appeared on the Stronico blog – with the absorption of Stronico into Digital Tool Factory this post has been moved to the Digital Tool Factory blog

 

Written By Steve French

 

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