My "So What" positioning statement - Digital Tool Factory blog

My “So What” positioning statement

As I’m currently reading Mark Magnacca’s excellent book “So What” (regarding marketing) I offer my humble Positioning Statement

Me: Do you know how you always forget people you meet and then don’t see for a while?

Potential Customer: Oh yes, that happens to me all the time

Me: Well, Stronico helps you remember people by showing you where they fit into your life.  You can see their interests, their friends and how you know them in the first place.

Coming up with that is an illuminating exercise.     “Visual Contact Management” is an accurate description of what Stronico actually does, but most people don’t see the utility in that description.


This post originally appeared on the Stronico blog – with the absorption of Stronico into Digital Tool Factory this post has been moved to the Digital Tool Factory blog


Written By Steve French


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