While reading this Seth Godin post about the iPad release I was struck by how great an idea this was
Give the tribe a badge. The cool thing about marketing the iPad is that it’s a visible symbol, a uniform. If you have one in the office on Monday, you were announcing your membership. And if it says, “sent from my iPad” on the bottom of your emails…
Since Stronico is intended to a be a tool for elite salespeople, why not give them a physical token to reinforce that eliteness, say a challenge coin of some kind. That would dovetail nicely with upcoming secret society marketing ideas as well.
Since I’m going to the Startup Atlanta Meetup tonight, I think that will be it for the blogging today.
This post originally appeared on the Stronico blog – with the absorption of Stronico into Digital Tool Factory this post has been moved to the Digital Tool Factory blog
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Written By Steve French |
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