Ted Turner Archives - Digital Tool Factory blog Ted Turner Archives - Digital Tool Factory blog

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The Turner Rule in Marketing and Branding

good timesOver the years I have met many alumni of the Turner Empire (CNN/Turner Broadcasting/Turner Enterprises/WCW/TBS/Braves/Hawks, etc) and most of them have told me some version of the following story.

[Setup – In the early days of CNN and Turner Broadcasting Ted Turner would prowl his office building and drop in unannounced into random meetings.   One day he walked into a meeting where people were planning a cross-channel week-long special on dinosaurs] Continue reading →


12
Apr 10


Written By Steve French

 




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