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Review of The Power of Less by Leo Babauta

Overall Grade: 6/10

I recently picked up a copy of The Power of Less by Leo Babauta (I was using a gift certificate and that was the only interesting thing Barnes and Noble had in stock).  Babauta blogs as and I imagine most of the content originally appeared there.  It is an easy, fast read.

The book boils down to these points: Continue reading →

Jan 10

Written By Steve French


What should I title my new book?

Last night I  decided to package up some of my insights I’ve gathered in my seven and and a half years as an introverted small business person into a convenient e-book.  Being a self-diagnosed Aspie, I’ve categorized most of my feelings into Jungian Archetypes with descriptive names and stories behind the names.  Over the years I’ve developed many gut instincts about what to look for and what to avoid (when you’re not perceptive to people that helps tremendously).  I intend to write a 20 page (approx) book, consisting largely of material that has (or will) appear here or on my other blogs.    I will release it as an e-book on Amazon, and probably as a free download on the Stronico website.

Now what should I call it?  At the moment I’m thinking of the following 6 choices. Continue reading →

Jan 10

Written By Steve French


Review of Ignore Everybody by Hugh MacLeod

Overall Ranking: 8/10

The first book I purchased on my new Kindle was Ignore Everybody by Hugh MacLeod. I bought it based on this review by Derek Sivers. On the whole, I liked it very much. In fact, I read it in one sitting. Here are my thoughts:

What the book is not:

  • A step by step manual for doing anything
  • A specific guide to doing anything
  • Case studies

What the book is:

  • A collection of generalized lessons learned from 20 odd years in the creative business
  • Extremely well written
  • Largely a collection of aphorisms, similar to the work of Eric Hoffer
  • Highly motivational

Continue reading →

Dec 09

Written By Steve French


Thoughts on Create Your Own Economy by Tyler Cowen

I recently finished Create Your Own Economy by Tyler Cowen and loved it. I found it to be an insightful treatise on the Autistic Spectrum and it raised many thoughts which are still bouncing around my head.

As a self-diagnosed Aspie – I was particularly fascinated by the part about degrees of difference, mainly that some people can appreciate/perceive some things, music, food, books, etc, to a far higher degree than others. I thought I would create some lists for future reference.

High degree of perception list

  • Music written in pentatonic scales
  • Word choice
  • Barbecue
  • Written History
  • Driving pattens (I can predict what people in front of me will do)
  • Boxing
  • Speeches and internal messaging
  • Verbal tone
  • Dogs

Low degree of perception list

  • Classical music
  • Jazz
  • Sushi
  • Body language
  • Basketball
  • Poetry
  • Cats

What does all this have to do with Stronico? I’m not sure, but I was inspired to make several changes to the app after reading the book, though I find the reasons to do so unclear.


This post originally appeared on the Stronico blog – with the absorption of Stronico into Digital Tool Factory this post has been moved to the Digital Tool Factory blog

Nov 09

Written By Steve French


The Web Startup Success Guide by Bob Walsh

I recently read the Web Startup Success Guide by Bob Walsh and liked it. It was chock full of useful information and helpful tips about how to go from a programmer to an actual Owner. In the words of Michael Gerber, it helps you work on your business, and not in it.

Brief Thoughts

  • The Venture capital chapter was quite informative, and reinforced my thought of “Are you sure you need this” regarding VC funding.
  • The Social Media marketing chapter was excellent, and I have sent the link to the book to many of my friends in the advertising and marketing biz to help them get a handle on how to handle FaceBook, Twitter, and the rest
  • For the most part the interviews were useful and informative, particularly Joel Spolsky’s interview. For my purposes, a couple of them could have been removed with no damage doen to the book, but I imagine they applied to someone.
  • The interview with David Allen was informative as well. Conversations about the GTD methodology tend to resemble Ayn Rand discussions on philosophy too much, but this interview worked for it’s purposes

I recommend this book to everyone starting an ISV (like me!), or thinking about starting one. My only quibble is that there was no central guide to the links mentioned in the book, either as an appendix to the book or online. There were numerous mentions of useful websites, but it is easy to lose them as they are spread out all over the book. This is a minor quibble though. If you’re reading this, and this applies to you, go ahead and buy it. You’ll be glad you did.

Cross posted at the Digital Tool Factory blog.


This post originally appeared on the Stronico blog – with the absorption of Stronico into Digital Tool Factory this post has been moved to the Digital Tool Factory blog

Sep 09

Written By Steve French


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